Used to prolong shelf life, parabens can disrupt hormonal balance over time. We believe beauty should never come at that cost—so we say no to anything ending in “Paraben.”

Harsh foaming agents like Sodium Lauryl Sulfate are excellent at removing dirt—too excellent. They also strip away your skin’s natural moisture barrier. We keep things gentle instead.

We use IFRA certified fragrance only. A pleasing scent can be tempting, but synthetic fragrances often bring hidden irritants. We prefer skincare that soothes, not surprises.

Not the celebratory kind—think Ethanol and Isopropyl. These can over-dry your skin, leading to sensitivity and discomfort. Our formulas stay far from them.

Commonly used to add flexibility to products, phthalates are also known endocrine disruptors. If it reads "phthalate," it’s a no from us.

Yes, the same chemical used in preservation. It’s harsh, irritating, and an allergen for many. We avoid it and its derivatives entirely.

Often found in skin-lightening treatments, Hydroquinone has been linked to unwanted pigmentation issues. For us, brightness should feel safe, not risky.

This sunscreen chemical can enter your bloodstream and affect hormonal balance. We opt for mineral-based alternatives like Zinc Oxide and Titanium Dioxide.

Though used for its antibacterial properties, Triclosan has been associated with hormone disruption and resistance concerns. Clean should never compromise safety.

Bright hues created from synthetic dyes can irritate the skin and trigger sensitivities. We avoid FD&C and D&C dyes and let our products glow naturally.

Derived from petroleum, mineral oil forms a barrier that may clog pores and reduce breathability. We prefer nutrient-rich plant oils for pure nourishment.

Avobenzone, a common sunscreen ingredient, has potential drawbacks including skin irritation, hormonal effects, and environmental harm.